Tuesday, June 9, 2009

the experience

What's the ultimate goal as a bartender, cook, restaurant manager, owner, etc.? Different for everyone, I guess... but the thing to remember is that we're here to do two things: create a convivial and enjoyable atmosphere for the guest, and pay the rent. Do the first well enough, and the second will follow. So why tell someone they don't want what they think they want? We spend a lot of time doing what we do; as we transform raw product (vegetables, meats, booze, sugar, even extending to unfinished floors and bare walls) into something fit for consumption, we naturally see it from every angle. If I suggest to someone that they might like something else better than what they've ordered, there's a good chance I know what I'm talking about. I don't just want you to come in, fill up, and roll out; it needs to be an experience. Even when just having a cocktail, or a quick bite. And no, the experience needn't be extended and time-consuming; sometimes just a smile and a good attitude is all that it takes. Wanna just make money? Cool; but as long as you're doing it why not do it the best you can? Make people happy, genuinely happy, and everything else will fall into place.

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